Browse by Decade
Choose a decade to see popular toys from that era.
Browse by Toy Type
Pick a type of toy or game to explore favorites from every decade.
Christmas Morning Classics
Nintendo Entertainment System (NES)
1980s · Electronic
Insert the cartridge, grab the controller and start playing. The NES helped put video ga…
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LEGO Bricks / Classic LEGO
1950s · Building
Snap the bricks together and build almost anything! Cars, houses, castles, spaceships - …
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Hatchimals
2010s · Electronic
Rub the egg, listen carefully and wait. Something inside your Hatchimal is getting ready …
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Stretch Armstrong
1970s · Dolls & Figures
Pull his arms, stretch his legs and watch him slowly shrink back into shape. Just don't …
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Bratz Dolls
2000s · Dolls & Figures
Fashion, friends and plenty of attitude. Bratz gave the fashion-doll aisle a very differ…
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Etch A Sketch
1960s · Creative
Turn the knobs and start drawing! Make a mistake? Just turn it over, give your Etch A Ske…
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Magic Mixies
2020s · Electronic
Add the ingredients, wave the wand and say the magic words. When the mist clears, see wha…
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Cabbage Patch Kids
1980s · Dolls & Figures
Pick your favorite and bring it home! Cabbage Patch Kids turned “adopting” a doll into o…
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Nintendo Wii
2000s · Electronic
Bowling, tennis, and family competitions brought video games off the couch and into the l…
Read MoreFrom Santa's Toy Bag
Teddy Ruxpin
1980s · Electronic
Pop in a cassette and watch his eyes and mouth move with the story. In 1985, a talking s…
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Tonka Trucks
1950s · Vehicles
Load it up, haul it away, and dump it out! Tonka Trucks brought heavy construction equip…
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Super Soaker
1990s · Outdoor
Pump it up, pull the trigger and get somebody soaking wet. Super Soaker took the backyar…
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Lite-Brite
1960s · Creative
Push in the colored pegs, turn down the lights and watch your picture glow!
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Razor Scooter
2000s · Outdoor
Fold it open, push off and go! The little aluminum Razor Scooter was everywhere in 2000.
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Squishmallows
2020s · Plush
Soft, squishy and collectible! Pick your favorite from thousands of Squishmallows charact…
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Speak & Spell
1970s · Electronic
Listen to the word, type the spelling and let the computer tell you how you did. In 1978,…
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Zhu Zhu Pets
2000s · Electronic
Squeaking, scurrying little electronic hamsters! Zhu Zhu Pets became the toy everybody wa…
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Tickle Me Elmo
1990s · Plush
Give him a tickle and watch him laugh! Tickle Me Elmo was the must-have Christmas toy of…
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Rainbow Loom
2010s · Creative
Pick your colors, grab the hook and start weaving. Rainbow Loom turned tiny rubber bands …
Read MoreStocking Stuffers
Duncan Yo-Yo
1960s · Games
Throw it down, bring it back up - then try Walk the Dog. Duncan helped make the yo-yo a …
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Tamagotchi
1990s · Electronic
Feed it, play with it and don't forget about it! Tamagotchi put a tiny virtual pet right…
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Silly Putty
1950s · Creative
Stretch it, bounce it, squish it, and even use it to make the Sunday comics look really s…
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L.O.L. Surprise!
2010s · Dolls & Figures
Peel away the layers and discover what's hiding inside! With L.O.L. Surprise!, opening th…
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Rubik's Cube
1980s · Games
Twist it, turn it and try to get all six sides back to one color. It's harder than it lo…
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Matchbox Cars
1950s · Vehicles
Buses, fire engines, delivery trucks, and bulldozers! Matchbox gave you everyday vehicle…
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Beanie Babies
1990s · Plush
Pick your favorites and start collecting! Beanie Babies turned little stuffed animals in…
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Hot Wheels
1960s · Vehicles
Pick a car, put it on the orange track and let it fly! Hot Wheels have been racing across…
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